Overview

This MSc Marketing Management degree – awarded by Staffordshire University, UK is an advanced course of study in marketing, management & leadership within rapidly changing business environments where teaching seeks to explore contemporary approaches to business and marketing practice.

Upon successful completion of the MSc. Marketing Management course, students will gain a thorough understanding of the following areas:

• Brand Development & Innovation
• Brand Communication, Activation & Media
• Digital Marketing – Strategy, Implementation & Management
• Market Research – Quantitative & Qualitative including research metrics
• Sales & Distribution
• Marketing Finance, Competitor Intelligence & Economics
• Brand Planning & Evaluation
• Strategic Management
• Culture & Leadership
• Managing People

Modules

• Cross Cultural Management & Leadership
• Strategic Marketing & Innovations
• Strategy for Value Creation
• Contemporary Digital Marketing Strategy
• Economic Analysis of The Firm
• Co-creation With Brand Communities
• Dissertation

Admission Requirements

A Degree in the field of Business

OR

A Diploma | Professional Qualification in the feild of Business

with 3 years Industry experience

OR

5 years Industry experience with no formal qualifications

will be considered as an exception

AND

Applicants must be able to demonstrate a good standard of English

Career Opportunities

With our eminent panel of lecturers consisting of leading academics and industry specialists – this degree offers strong industry-linked connections for students. Where upon successful completion of the course, students will be able to enhance their careers through corporate recruitment in major companies and MNCs within the Sri Lankan market.

Duration

15 months (Coursework & Dissertation)

Contact Details

+94 117 675 100
www.apiit.lk
388, Union Place, Colombo 02