Overview

Digital marketing channels have revolutionised business operations. With the growth of markets and technologies, the scope for digital marketing is only going to continue to expand and there is an immense potential for its growth in Sri Lanka. The BA (Hons) Digital and Social Media Marketing will equip students with the skills and experience that employers demand of modern marketing professionals and they will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. This experience will allow these graduates to innvate and develop creative solutions for digital marketing challenges, while being mindful of ethical business and sustainability that will position them to create long-lasting value for their organisations and become responsible marketing professionals and business leaders. Through this degree, students will study the full spectrum of contemporary digital and social media marketing.

On successful completion of the BA (Hons) Digital and Social Media Marketing, students will be awarded with a Staffordshire University degree.

Modules

Year 1

• The Future of Work
• Global Challenges
• Data and Decision-Making
• Risk and Reward
• Balance of Power
• Social Enterprise

Year 2

• Digital Marketing Strategy
• Data Analysis & Visualisation
• Social Media Strategy
• Digital Content Creation
• Digital Customer Experience
• **Optional Module
• Optional Modules in Year 2: Enterprise in Practice OR Web Design and Development

Year 3

• Corporate Reputation
• Ethics in Marketing
• Consultancy Project
• **Optional Module
• **Optional Module

Optional Modules in Year 3: Innovative Change Management, Leadership Strategy & Social Impact, Entrepreneurial Strategy, Work Placement, AI & Big Data, Psychology for Business

Admission Requirements

The minimum qualifications required for admission on the standard route are:

A. GCE Advanced Level

1. Sri Lankan: 3 passes or
2. London, Cambridge or Edexcel : 3 D passes or

OR

Asia Pacific Institute of Information Technology Degree Foundation
And

B. GCE/GCSE Ordinary Level – Credit Pass (Grade 4) for English

OR

C. Equivalent qualifications

The minimum qualifications required for admission on the accelerated route are:
– GCE Advanced Level (Sri Lankan, London, Cambridge or Edexcel) – 3 C passes and
– GCE/GCSE Ordinary Level – Credit Pass (Grade 4) for English

You may apply pending A/L results. Applicants with additional qualifications may receive advanced entry.

Career Opportunities

This course offers a wide range of career options in digital and social media marketing or more traditional marketing roles. Students may find themselves pursuing a career as a…

• Digital Marketing Manager
• Social Media Manager
• Content Manager
• SEO Manager
• Marketing Analytics Manager
• AI Specialist
• Customer Journey Analyst

Contact Details

+94 11 7 675100
http://www.apiit.lk
388, Union Place, Colombo 02