Overview

The MSc Strategic Marketing program, awarded by Queen Margaret University (QMU), is a highly regarded degree that offers a comprehensive understanding of marketing strategies and their strategic implications. With a total of 180 credits, this program provides students with a well-rounded curriculum. The MSc Strategic Marketing program at QMU focuses on developing students’ analytical skills and strategic thinking abilities to create effective marketing strategies that drive business success. Upon completion, graduates are equipped with the expertise to effectively analyze markets, design marketing strategies, and execute successful marketing campaigns.

Modules

Trimester 1

• Strategic Marketing
• Entrepreneurial Marketing & Change Management
• Marketing communication & Media Management

Trimester 2

• Strategic Brand Management & Corporate Reputation
• Digital Marketing Strategy
• Data Analytics & Measuring Marketing Effectiveness

Trimester 3

• Dissertation / Marketing Consultancy

Admission Requirements

• Undergraduate degree from a local University or UK (Hons) degree equivalent to SCQF level 10.
• Completed Professional Qualifications, equivalent to SCQF level 10
• CIMA – Advanced Diploma in Management Accounting
• ACCA – Advanced Diploma in Accounting and Finance
• Executive Diplomas Awarded by State Universities in Sri Lanka
• (CIPM) – Students who have completed the certificate, equivalent of RQF 6)
• CIM – Level 6 Diploma
• SLIM – Postgraduate Diploma in Marketing

Duration

12 Months

Contact Details

+94 77 391 8777
info@icbsgroup.com
320, 1/1, Galle Road, Colombo 03