Overview

Digital Marketing revolves around a constantly evolving landscape and it offers endless career opportunities for growth and success around the globe.

But to truly thrive in this exciting field, you need to have the right digital skills. That’s where our Diploma in Digital Driven Marketing comes in.

Designed for ambitious young professionals who want to excel in marketing, this program will equip you with the practic al skills that today’s industry demands. As the first-ever industry-accredited digital marketing qualification in Sri Lanka, this program will help our students gain the confidence and e xpertise needed to become highly skilled entry-level digital marketing professionals who would be ready to be employed in the industry.

Modules

Semester 1

• Business context
• Introduction to Internet and Websites
• Principles of Marketing
• Emerging Marketing Technologies
• Fundamentals of Digital Marketing
• Digital Marketing Communication
• Reporting & Analysis
• Digital Marketing Operations
• Soft Skills Development
• Personal Mastery for Digital Citizens
• Toastmasters Speech Craft Program

Semester 2

• Marketing Management
• Digital Marketing Strategy
• Content Marketing
• Social Media Marketing
• Display & Video Advertising
• Search Engine Marketing
• Campaign Tracking & Analytics
• Cyber Security
• Business Ethics
• AI and Marketing Automation
• Consumer Behavior and Sales Management
• Skills Development Project

Admission Requirements

G.C.E. Advanced Level Qualification (Local/London)

Duration

1 Year

Contact Details

+94 77 1775763
www.apidm.asia
No.291/33, (3rd Floor), Havelock Gardens, Havelock Road, Colombo 6