In today’s world, many of us find ourselves working hard for different companies, climbing the corporate ladder, and aiming for the next big promotion. It’s a common journey—one that many believe is the key to success. But as I’ve come to realize, it’s not about how many companies you work for; it’s about building something that belongs to you. No matter how small, create a venture or establish a brand before you turn 40. Whether it’s selling cookies (which, by the way, can become an enterprise) or building a brand that people recognize and pay for, start it. It’s worth every ounce of effort you put in.

Appreciation When Working for Others is Short-Lived

We all know the cycle work hard, get recognized, and then go back to the grind. This pattern often leaves us searching for the next promotion, the next raise, or the next opportunity. And while these moments of appreciation are satisfying, they are often temporary. You’re building someone else’s dream, and when the thrill of recognition fades, you’re left searching for deeper fulfilment.

Start Small, Dream Big It’s About More Than Just Business

Starting your own venture doesn’t have to mean launching a grand company. It could be as simple as turning a hobby into a side business or building a personal brand where people recognize the value of your skills. The key is to start somewhere. And don’t think small means insignificant. It’s not just about building a business; it’s about creating a brand your brand. Think about experts, freelancers, or consultants who’ve built their name in their field. They don’t just sell services; they’ve crafted a reputation where people pay for their expertise and insight, not simply to utilize their skills for their own gain. When you own your brand, you own your worth.

The Power of Ownership

When you work for others, you’re often restricted by rules, hierarchies, and the company’s vision. But when you build your own venture or personal brand, you have complete control. You set the direction, and every decision you make shapes your future. That ownership brings a sense of pride and freedom that is difficult to find when working for someone else.

Take the example of Ray Kroc, who, at the age of 52, took over McDonald’s and transformed it into a global giant. Kroc’s story shows that having control and ownership, even later in life, can lead to monumental success. It’s proof that it’s never too late to take control of your own future, whether through a business or a personal brand.

Creativity and Innovation Are Essential

Companies often limit creativity to fit within their established structures. But when you’re running your own venture or building your brand, you’re free to innovate, experiment, and bring new ideas to life. It’s an environment where you can test different approaches, learn from mistakes, and adjust quickly.

Consider Colonel Harland Sanders, who founded KFC at the age of 65. After facing countless rejections, he turned his fried chicken recipe into a global sensation. His story proves that innovation and persistence can lead to success at any age. The same applies to those who build their brands; they continuously innovate their offerings, making themselves indispensable.

For Those Over 40: It’s Never Too Late

If you’re already over 40 and reading this, don’t be discouraged. While starting earlier provides more time and flexibility to grow, it’s never too late to build something of your own. There are countless examples of people who became successful later in life:

 Vera Wang: She entered the fashion industry at 40 and built a global brand known for its bridal collections.

 Jack Ma: Before founding Alibaba at 35, Ma faced numerous rejections, including from Harvard, and struggled to find his footing. Today, he’s one of the richest people in the world.

 Julia Child: She didn’t start her culinary career until her late 40s, eventually becoming a household name in cooking and publishing numerous best-selling cookbooks.

These stories prove that age is just a number when it comes to entrepreneurship or personal branding. It may not be easy, but the satisfaction of building something that is yours, regardless of when you start, is worth every effort.

Build Your Own Venture or Brand It’s a Lifelong Investment

For the younger generation, don’t wait until later in life to realize that working for others has its limitations. Gain experience, learn as much as you can from your corporate career, but use that knowledge to build something that belongs to you. It’s not about making millions instantly; it’s about building a foundation that you can grow, adapt, and scale. And for those who are older, embrace your experiences, channel your energy, and take that leap of faith. It’s not too late to create something meaningful. The recognition you earn from your own efforts whether through a business or a personal brand is far more satisfying than any appreciation you receive while building someone else’s empire.

Take Control of Your Future

Whether you’re under 40 or beyond, there’s immense value in building something that belongs to you. Start small, be persistent, and remember that even the simplest ventures or the smallest personal brands can evolve into something remarkable. The sense of ownership, the freedom to innovate, and the joy of seeing your efforts turn into something real these are the rewards of entrepreneurship and personal branding that no corporate job can match.

So, take that first step. Whether it’s selling cookies, offering a service, or building a brand that people trust, start building your future today. Don’t settle for working for others all your life when you have the potential to create something lasting and fulfilling for yourself. It’s never too late to be successful it just requires the courage to begin.